So, you have passion, an entrepreneurial spirit, and a great concept. Now that you’ve started your business, how do you charge? The biggest hindrance for people in charging what they are worth is their own sense of self-value. Historically, there is a misconception that “if you are worth it, your pay will reflect it.” We see this when we get a raise at a review, a bonus for a job well done, or are applying for a new job. While these benchmarks have a place, they make it
When we first start out in a new venture, we worry about if the business will sink or float. We don’t worry about quality of customers, but quantity. We do things to get people in the door. These include gimmicks and discounts. The problem is, as your business grows, these things come back to bite you. That discount you gave in the beginning often tends to lead to customers who aren’t going to aid you long term. They tend to be people shopping around for the “best” deal.